Ads Habibi was born from a conviction that the world's most ambitious brands deserve an agency that doesn't choose between Silicon Valley rigour and Gulf cultural intelligence. So we built one that has both.
It was 2018. Our founder, based in New York, was scaling campaigns for enterprise US brands while consulting for GCC clients on the side. The problem was always the same: the US agencies didn't understand Arab audiences, and the Gulf agencies didn't understand performance marketing.
Two entirely different worlds. Neither talking to the other. Billions of dollars of ad spend underperforming — not because of bad products or wrong markets, but because of cultural blindness and methodological gaps.
“The Gulf consumer is sophisticated, culturally distinct, and largely misunderstood by Western agencies. We built Ads Habibi to fix that — permanently.”
Today, Ads Habibi spans New York, Dubai, Riyadh, and Doha — 28 specialists whose combined fluency in both worlds is our single greatest competitive advantage.
Started as a boutique performance agency for US DTC brands. First GCC client acquired in month three — a Saudi fashion brand that became our proof of concept.
Regional headquarters established in Dubai Internet City. First dedicated Arabic creative team hired — native Gulf copywriters, not translators.
KSA and Qatar offices opened as GCC demand accelerated post-pandemic. Snapchat practice launched — the platform that would define our GCC differentiation.
Crossed $100M in cumulative client revenue driven. Expanded automation and CRO practices. Recognised as a top independent performance agency in both markets.
500+ brands served across 7 GCC markets and the US. 28 specialists. One mission: campaigns that don't just run — they dominate, in every language.
Our US practice is built on the same data-driven discipline that powers the world's fastest-growing tech and DTC brands. Every decision is backed by attribution, every budget allocation justified by ROAS.
Our GCC team doesn't translate campaigns — they originate them. Native Gulf Arabic copywriters, regional platform specialists, and deep cultural calendars built around Ramadan, Eid, and national days.
We don't measure success in awards or followers. We measure it in revenue generated, CAC reduced, and brands scaled.
These aren't slogans on a wall. They are the lens through which every campaign decision, every creative brief, and every client conversation is made.
We are obsessed with ROAS, CPA, and LTV — not award entries, follower counts, or creative that impresses peers but doesn't convert customers.
We don't add Arabic as an afterthought. Gulf cultural intelligence is baked into every brief, every creative, and every audience strategy from day one.
Full access to your dashboards, ad accounts, and performance data — always. No black boxes, no inflated vanity metrics.
We move fast — campaigns live in days, creative delivered in a week. But speed is never an excuse for skipping attribution setup or audience research.
We don't take clients we can't scale. If we're not the right fit, we say so directly — and point you towards who is.
Native Arabic speakers, Silicon Valley-trained strategists, certified platform specialists, and creative directors who've lived and worked inside both cultures.
Born in Riyadh. Trained at a top US performance agency. Now leads all Gulf strategy — from Snapchat campaign architecture to Ramadan planning.
Ex-Google, ex-McKinsey. Built two exits in Silicon Valley before founding Ads Habibi in 2018. The original bridge between both worlds.
Dubai-native. Former creative lead at TBWA MENA. Runs all Arabic-language creative — from TikTok scripts to Snap Story architecture.
Google Premier-certified with 9 years in performance media. Manages all US and international paid campaigns across Search, Social, and Shopping.
Every office runs on the same operational playbook — same reporting rigour, same creative standards, same response SLAs. Geography changes. Quality doesn't.
Global headquarters. Home of our US paid media practice, growth strategy team, and executive leadership.
GCC regional headquarters in Dubai Internet City. Home of our Arabic creative team, GCC social specialists, and client success managers.
Our Riyadh team is embedded in the Kingdom's largest market. Snapchat specialists, Arabic copywriters, and local account managers.
Our Doha presence serves Qatar's fast-growing premium market — luxury, real estate, and healthcare brands.
We don't take clients we can't scale. We don't overpromise to win business. If we're the right fit, we'll build something exceptional together — in English, in Arabic, across every market you want to reach.